Hello!

My name is Hagar and I’ve been a UX professional for 13+ years.

Throughout my career I’ve helped businesses elevate their experiences through smart UX, data-driven strategy, and a deep understanding of what makes users click. I love solving complex problems, building structure out of ambiguity, and helping teams create digital experiences that work for both users and the business.

Beyond usability best practices, I’ve built deep expertise in ecommerce standards, conversion optimization, and category-specific patterns across a wide range of verticals. I’ve worked with everyone from startups to enterprise teams in both B2C and B2B environments.

Skills & Deliverables

• Stakeholder interviews

• Requirements gathering

• Feature prioritization

• Optimization audits with clear action items

• Competitive analysis

• Quantitative and qualitative user research

• Personas and user journeys

• Information architecture and navigation

• Detailed wireframes and prototypes

• Usability testing

• Conversion optimization

Among Clients

Olaplex, Anheuser Busch, NOBULL, Timex, NEST NY, eBay, Houzz, Industry West, KEEN, Nine West, Vanguard, Allbirds, Harley Davidson, Kiehl’s, John Hardy, Clarks, Curology, Southern Tide, David Protein.

Contact Me

hagarvander@gmail.com