Experience

Domaine

June 2022-Oct 2025  /  UX Director

Led large Shopify ecommerce redesigns for premium brands, as well as maintained strong retainer relationships with clients.

Key responsibilities:

- Lead Discovery sessions to identify objectives and pain points
- Manage UX requirements gathering and scope alignment
- Create detailed wireframes that solve for complex functionality
- IA redesign leveraging analytics, competitive research, and user testing
- Conduct optimization audits with actionable recommendations
- Perform qual. and quant. user testing and provide clear next steps
- Support sales and internal processes
- Mentor and coach team members
- Collaborate seamlessly with any and all departments

Among clients: NEST NY, Industry West, NOBULL, Houzz, iS Clinical, Olaplex, KEEN, Timex, Psycho Bunny, Oxford, Aera for Home

Salesforce

May 2021-May 2022  /  Senior Product Designer

Part of the Salesforce.org arm, focusing on philanthropy, employee giving programs, and impact measurement.

MRM Commerce

September 2018-April 2021  /  Associate Director of UX

Led major B2C/B2B ecommerce launches and consultancy engagements across platforms.

Key responsibilities: 

- Run UX workshops and produce all UX deliverables (sitemaps, UX audits, competitive analyses, user journeys, wireframes, annotations)
- Build client relationships and develop strategic solutions collaboratively
- Partner with development teams on functional and visual QA
- Support resourcing, scoping, business development, and project management
- Provide light UI design and manage visual designers when needed

Among Clients: Honeywell, eBay, Kashiyama, Clarks, IDEC, Sumitomo, Schiff Vitamins

Huge

July 2017-August 2018  /  Lead Experience Designer

Led UX efforts across diverse digital projects and industries, including finance.

Key responsibilities:

- Participate in pitches and vision work
- Collaborate with Research, Strategy, Design, Analytics, SEO, and Development teams
- Lead discovery and design deliverables from UX audits to annotated wireframes
- Present ideas and deliverables to clients
- Provide UX consultation on ecommerce projects
- Host internal “Ecommerce Lunch & Learn” for creative teams across offices

Among clients: Vanguard, LSQ, Sport Check, Bob's Discount Furniture

Red Antler

July 2016-June 2017  /  Lead UX Designer

Led UX for digital projects with a focus on startups and emerging brands.

Key responsibilities:

- Conduct nimble research and lead UX workshops
- Produce all UX discovery deliverables
- Collaborate with brand strategists, designers, and copywriters on strategic direction
- Design wireframes and interactive prototypes
- Partner closely with developers and present to clients
- Refine internal creative processes and prepare best-practice materials
- Assist in project scoping and pitches

Among clients: Allbirds, Cabin, Smilo, Olapic, Curology

Born Group

August 2014-June 2016 /  Sr. UX Designer

Led UX on a variety of ecommerce redesigns across platforms.

Key responsibilities:

- Ideation and storytelling
- Leading discovery workshops
- Creating all UX deliverables from competitive analysis and audits to personas, user journeys, and annotated wireframes.
- Leading client presentations

Among clients: Harley Davidson NYC , Pur Minerals, Anheuser Busch, Ghurka, John Hardy, MS Rau Antiques, and Arvind

Bolds Creative

August 2012-July 2014  /  UI/UX Designer

Contributed UX and design work to ecommerce and brand initiatives across beauty, luxury, and real estate sectors.

Key responsibilities:

- Created wireframes, designs, and brand style guides for a Demandware (Salesforce) B2B eCommerce launch for a L’Oréal-owned distributor
- Designed conceptual work for the Baxter of California Amazon microsite, later used as inspiration for Amazon’s luxury brand experience
- Supported Kiehl’s with eCommerce design, store layouts, and internal training materials
- Provided UX and design for a New York real estate website

Among Clients: Kiehl’s, Lancome, NBC, Baxter of California, Boots, Saloncentric, Klorane.

Education

Tools

Figma, Playbook UX, UserTesting, Lyssna, Miro, Sketch, InVision, G Suite, Microsoft Office.