NEST NY
Agency: Domaine UX: Hagar Vander Design: Rae Verrengia
Overview
NEST NY is a leading fragrance lifestyle brand. They started out as a retainer client but were then ready for a full redesign with Tomorrow (Now Domaine). I was the sole and lead UX designer on the project and am still leading UX on this account post-launch.
Discovery
I first took the time to learn about past engagements with this client. I then conducted the same Discovery workshops we typically carry out in order to gather requirements, learn about product complexities, and dig into usability gaps in the experience.
Design
I set up to improve the product finding journey for users who know what they're looking for and those who need guidance. I also focused on removing barriers to purchase through site wide optimization.