Discovery
I routinely:
Conduct stakeholder interviews
Lead discovery sessions to identify objectives and pain points
Manage requirements gathering and scope alignment
UX + Research
Conduct optimization audits with actionable recommendations
Perform qual. and quant. user testing and provide clear next steps
Perform competitive analysis and create user journeys
Help clients prioritize new features and positively impact their road map
Own IA redesigns leveraging analytics, competitive research, and user testing
Create detailed wireframes that solve for complex functionality and hierarchy
Provide best practices expertise to improve key KPIs
Leverage deep industry knowledge regarding category-specific benchmarks across B2C and B2B.
Internal
Support sales and internal processes
Oversee and mentor UX/Visual designers
Collaborate seamlessly with any and all departments